Civil Rights Department Launches Statewide Multilingual Ad Campaign to Increase Awareness of California vs Hate’s Resources
The California Civil Rights Department today announced it is launching a statewide multilingual ad campaign to increase awareness of California vs Hate, a new hotline, website, and network that provides a safe, anonymous reporting option for victims and witnesses of hate and connect people with resources. This first major ad blitz aims to build awareness of the resources available to Californians impacted by hate statewide with a focus on traditionally hard-to-reach communities.
Following recent high-profile incidents, including the horrific murder of a shop owner in Southern California, the state’s new investments and resources seek to further fight hate by building on California’s robust efforts to empower diverse communities and address discrimination.
“In California, we’re committed to doing the necessary work of supporting all our communities,” said CRD Director Kevin Kish. “California vs Hate is not just about fighting bias and discrimination, but also about building coalitions and inclusivity. This new ad campaign is part of our ongoing efforts to support healing for all those targeted by hate and reach people who have historically been underserved. Whether it’s violence motivated by bias, racial slurs, name-calling, or discriminatory refusal of services, there is no place for hate in California. I urge every person in our state to make use of the hotline, get support, and share these resources. Together, we can fight hate.”
Today’s announcement by CRD is part of several new actions by Governor Newsom to help protect Californians from hate and discrimination, including more than $90 million to local organizations across the state to combat hate and new guidance to public school leaders in California on ethnic studies requirements. You can read more on the Governor's announcement here.
Officially unveiled earlier this year by Governor Newsom, CA vs Hate is in direct response to the rise in reported hate crimes in California, which, in recent years, reached their highest levels since 2001 — jumping more than 20% from 2021 to 2022. The new ad campaign is now underway and is set to last through the end of the year. It builds on the success of the program’s initial launch and outreach efforts, including a targeted ad campaign launched during Pride Month. The new campaign includes print, radio, and digital ads across the state that will be available in English, Spanish, Chinese, Vietnamese, Tagalog, Korean, and Hmong in more than 30 different outlets.
Throughout the year, CA vs Hate will continue to release targeted ads aimed at supporting all of California’s communities. For instance, CA vs Hate has developed a targeted campaign geared towards youth as they head back to school, featuring shareable content that addresses how hate manifests in schools and empowers students to report hate.
The digital ads will officially launch in the coming weeks and build on content available in the CA vs Hate resource hub available here.
